Using Canva, Photoshop, or another graphic design tool, you can resize cover and profile images to fit Facebook’s dimensions. Cover images must be at least 720 pixels wide, while profile images should be 320 pixels wide by 320 pixels tall. Make sure you’re using the account that you wish to convert into a page. This is essential because Facebook will migrate your friends and followers from this specific account. This makes hyperlocal targeting possible, which makes your content more relevant, delivers better engagement, and creates more review opportunities.

Step 2: Add Additional Information

Last but not least, it is time to tell Facebook which notifications you would like to receive in order to improve your experience. We recommend keeping page notifications on at least, so you know what goes on even when you are logged in to your personal account. It’s a valuable tool that helps businesses expand their presence both on Facebook and beyond. Increase the visibility of your content by automating post sharing.

Socinator-Facebook Automation Tool

  • A Facebook Business Page is a dedicated space on the platform where companies can showcase their brand, products, and services.
  • Knowing this information allows you to tailor your content and ads to be more relevant to your followers.
  • Facebook will give you plenty of suggestions; pick the one best suited for your business.
  • However, your personal information won’t be visible on your Business Page unless you choose to share it.
  • That is why making sure your business has a presence there can bring in a lot of new customers.

Once you have your profile set up, you can easily transition to setting up your business presence. Christina Newberry has been writing about digital marketing since the prehistoric days of 2002, when email opt-ins were every marketer’s biggest goal. With a deep understanding of how to connect to online audiences, she shifted her focus to social media and has been contributing to the Hootsuite blog since 2016. In Hootsuite, you can create and schedule all of your Facebook content in one place, including Facebook Group posts. Your profile photo accompanies your business name in search results and when you interact with users.

In the About section, briefly describe what your business does and what makes it special. Make sure to use keywords related to your business so people can easily find you. For example, if you sell custom jewelry, include words like “custom jewelry,” “unique designs,” or “personalized gifts.” This guide will explore how to create, optimize, and grow a successful Facebook Business Page, ultimately enabling you to leverage Facebook’s potential for business success. What is important is that your page name and username (URL) are representative of your business and consistent with those you use on other social networks.

For example, if you run a local shop, you can select the “Local Business” template, or if you’re an online store, the “Shopping” template might be best. Each template is designed to make it easier to showcase your business in the best possible way, with sections for key information like services, products, or events. Choose the template that best suits your business to keep things organized and user-friendly.

For category, type a word or two that describes your business and Facebook will suggest some options. Customers can follow (or “Like”) Facebook Business Pages to see content from — and connect with — their favorite brands, companies, and creators. A Facebook Business Page is a public profile on Facebook that businesses, https://www.facebook.com/jackpotjillonlinecasino/ organizations, and public figures can use to promote themselves. An optimized Facebook Business Page makes it easier for people to discover and interact with your brand online. To integrate commerce functions on your business page, you will first need to set up an account using Commerce Manager.

This is a very important stage because your name of choice will be used to identify and search for your business. Below Your Pages and profiles, you’ll see a button labeled Create new Page. Experimenting with content formats and monitoring Facebook Insights are crucial steps in growing your Facebook page effectively. To grow your Facebook page, focus on making it a space where followers feel engaged and valued. Facebook page categories are designed to help potential customers and fans understand what your business is about at a glance.