You can also set up notifications so you always know when a new review comes in. The tool is free, but you do have to give up your email address to access it. These SEO tools are either completely free or have a robust free tier with plenty of functionality. Join millions of self-starters in getting business resources, tips, and inspiring stories in your inbox. Install the HTML code in your website’s code to start taking advantage of Google Analytics for free.

SEO tools

In broad terms, SEO tools are software that helps you automate, streamline, or support your SEO strategy. Whether you’re a local mom-and-pop shop or a multinational enterprise, SEO is still the best play for long-term traffic growth and lead generation. A single optimized blog post, web page, or video can attract thousands of qualified visitors for years—and you don’t have to spend a dime to promote it. The TinySEO Speed Image Optimizer offers one-click image optimization for Shopify stores.

It’s primarily an SEO auditing tool, but its depth of insights makes it very useful for keyword research, too. But the big draw for many users will be its compelling AI features. What’s really impressive about seoClarity’s AI is Sia (not that Sia, though she’s also very impressive), or seoClarity Intelligent Assistant. Sia is a GPT-powered generative AI feature that helps writers create optimized content.

  • Ranktracker provides you with the tools you need to evaluate and track the positions of your keywords as they appear on tablet-­specific search engines and browsers.
  • It gives you some quick data on any page you are currently visiting.
  • While Ahrefs is a good value for many SEOs, Semrush delivers more detailed and in-depth data in several areas, making it a better fit for highly technical users.
  • The online Help Center houses dozens of articles and troubleshooting guides while the Ahrefs Academy features a variety of video tutorials.

Mastering SEO optimization can be hard, especially if you’re just starting out. Fortunately, finding the best SEO tools is easy, we’ve compiled them all on this list. We reached out to over 30 SEO experts to find out what the best SEO software is and what keyword tracking tools are impressing the SEO experts. You don’t need to try all these tools, you just need to figure out which one works best for your business.

Spot and Fix Declining Content

Please note that annual subscriptions offer a discount compared to monthly BHS Links payments. Additionally, LongTail Pro occasionally provides discounts, such as a 30% off promotion, which can further reduce these prices. They also offer additional API plans for 300 million and 1 billion analysis units. The Premium plan is tailored for large SEO-focused agencies and in-house marketing teams, offering 8 million pages to crawl per month.

SEO tools

Compare Top SEO Tools

Diib uses predictive AI to monitor all sorts of SEO vitals for your website, but the keyword tracking will keep you abreast of turbulent search pages. The tool works by reviewing your Google Analytics (you have to give it access) to spot blog posts with a downward traffic trend. Once it’s finished, you’ll get an emailed report with a list of content that could rank and get more traffic once it’s refreshed. One of the hardest parts of SEO is finding keywords with the right balance of search volume and low difficulty. Our Free Keyword Tool helps you overcome that hurdle by quickly surfacing a list of relevant keywords and the data you need to pick the best options.

SEO tools

SEO tools

SEO Minion is a very popular Chrome extension that goes beyond most SEO toolbars. Some of the quick functions it performs include analyzing on-page SEO, check broken links, Hreflang checks, a SERP preview tool, and a nifty Google search location simulator. One of the hardest parts of Local SEO is figuring out rankings from any location — especially when Google stubbornly wants to serve results from the location you’re in. BrightLocal solves this with a quick local ranking tool that can virtually drop you into any location on earth to check actual local rankings. Google’s own Keyword Planner was built for folks who buy Google ads, but it still delivers a ton of information useful for SEO keyword planning. It uses Google’s own data and has useful functions like country filtering.

I can see everything I need to know about ALL of my sites right away. These are the tools my team and I use to drive over 867K+ sessions every month. If you have the right tools, you can still win visibility — across Google, YouTube, AI results, and more. Rob is a Senior Copywriter for LocaliQ and WordStream where he uses his content marketing experience to write about all manner of advertising, sales, and adtech topics. When not turning phrases, Rob loves to travel, cook, and spend time outdoors (especially hiking and mountain biking) with his wife and dog. Despite some rumors to the contrary, SEO remains one of the most valuable long-term marketing strategies for driving traffic and generating leads for your business.