Bear in mind that your XML sitemap needs to be properly formatted and submitted to webmaster tools account so that it can be accessed. First thing that you have to check is your robots.txt file and robots meta tags. These two are important as they restrict access to certain areas of your website. Sometimes, a webmaster might have inadvertently blocked certain pages disabling Google from accessing them.

seo audit

A few recommendations for increasing your site’s speed include compressing the images on your website, optimizing your HTML structure, and modifying your server configuration. In most cases, improvements to your site’s speed require your in-house or agency’s development team. For SEO Anomaly instance, an SEO audit reviews the title tags of your webpages, which relates to content marketing.

All public SEO audits

An enterprise SEO audit should leave no stone unturned in identifying potential SEO opportunities for your business. Our suite of tools designed to help you optimize your website and improve your search engine rankings. Mind that manipulating structured data may cause penalties from search engines. For example, the markup should not describe the content that is hidden from users (i.e. which is not located in the HTML of the page). Hreflang is an HTML attribute used to specify the language and geographical targeting of webpages in multilingual websites.

seo audit

This refers to identifying opportunities to improve the accuracy, recency, and quality of the content on the pages you’re looking to increase traffic or improve rank. We’ll talk more about updating and refreshing content later in this post. This type of audit may also include identifying opportunities to optimize for the featured snippet, people also ask section, and passage ranking.

seo audit

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seo audit

Google is smart enough to know whether or not you’re intentionally and maliciously duplicating content on your site to clog the SERP with your site’s URLs. A more likely scenario, if you have duplicate content, is that it’s happening unintentionally. Given the above section on types of SEO audits, we’ve compiled a checklist for a pretty well-rounded SEO audit that incorporates technical, off-page, and on-page SEO.

seo audit

Get clear keywords reports with an accurate rank tracker

  • This keeps your site in top shape, aligned with SEO best practices and algorithm updates.
  • At the highest level, the comprehensive SEO audit covers everything.
  • Minimize HTTP requests, leverage browser caching, and use a Content Delivery Network (CDN) to improve load times.
  • Most often I see this on external scripts, but sometimes an image on your own site can be missed—particularly if you’ve switched from HTTP to HTTPS.
  • High-quality content keeps readers engaged and signals to search engines that your page is valuable and deserving of higher rankings.

Gain access to the 3-step strategy we use to earn over 86 high-quality backlinks each month. Payman Taei is the co-founder of Respona, the all-in-one PR and link building tool that combines personalization with productivity. He’s also the founder of Visme, a DIY platform that allows everyone to create and manage presentations, infographics, reports, and other visual content. Top-notch content earns search engine favor and user engagement. Prioritize valuable, engaging content to supercharge your site’s performance. With Google Analytics, you can understand your audience, monitor traffic sources, evaluate keyword performance, and identify top-performing content.

… Your prospective SEO should be able to give you realistic estimates of improvement, and an estimate of the work involved. If they guarantee you that their changes will give you first place in search results, find someone else. Successful bloggers should see an increase in all these stats simultaneously. Make sure that all your links work properly, that they are relevant, healthy and with proper keywords.

seo audit

So it’s recommended not to cross the fine line between refining content with useful links and overwhelming your audience. Here, you’ll see the list of pages containing broken links, along with the URL of each broken link and its corresponding anchor text. This step is one of the most important in our SEO audit checklist. When a web page’s URL changes or moves to a new location, redirects are applied to help visitors land to the correct destination. By default, WebSite Auditor will crawl your website using the SEO-PowerSuite-bot. But if you want to change the crawler’s settings, say, set up robots.txt instructions for a specific search engine, tick Enable expert options.

With the Compare Crawls and Progress reports you can analyze the results of different SEO audits and track changes in the number of issues over time. Google’s algorithm is a complex system that retrieves the most relevant data to deliver the best possible results for a search query. The algorithm considers over 200 factors to determine rankings, and the list is constantly updated. A well-established geospatial software company needed their website to match the caliber of their business.

A more conservative approach can still deliver results with consistent optimization and targeted efforts over time. In today’s digital marketing landscape, running on HTTP is a decided no-no. HTTPS is faster, more secure, and is one of Google’s ranking signals. Making even small updates to a page signals to Google that it should crawl that page. As such, regular updates will help keep your pages fresh and relevant in the eyes of the search engine. Not only can this cause vital keywords to be omitted from being crawled, but it just flat out looks bad in the SERP.