Today there are over 200 different SEO tools to help businesses boost their visibility and ranking online. We spent 48 hours comparing the top 50 cheapest tools to find the seven best that will help you get higher Google rankings. ContentShake AI is a Semrush app with ChatGPT-like natural language processing (NLP) and SEO features.

The best paid SEO tool is Ahrefs, due to its accuracy, massive database, and versatility. Because it’s integrated directly into Wix, there’s no need to install anything extra or work with external tools. Changes like updating meta tags or heading structures can be made quickly through Wix’s drag-and-drop interface. Below is a quick comparison of the top 16 SEO tools in 2025, showing what each tool is best for, its standout feature, and its starting price. How to convert traffic into conversions and grow your business.

Ubersuggest makes sense for businesses that want all SEO functions in one tool without separate subscriptions for different needs. The lifetime purchase option provides exceptional long-term value, especially for businesses planning to use SEO tools for years to come. Using affordable SEO tools helps you manage your content marketing budget more effectively. With the right affordable tools, you can achieve similar results to what expensive platforms offer while keeping costs under control.

seo tools

Google PageSpeed Insights

SEO PowerSuite is perfect for agencies and professionals who hate hitting data limits and usage caps. If you’re tired of cloud tools that charge more as you scale or restrict the number of keywords you can track, this desktop workhorse delivers exceptional value. Ahrefs offers five subscription tiers starting at $29/month for the Starter plan. Agencies will likely need the Advanced for $449/month (50 projects, 1 included user) or Enterprise for $1,499/month (personalized limits, from 3 users) plans. This pricing tier includes unlimited reporting, projects, API access, and 5 manager seats (additional users cost $20/month per seat). Seobility is a personal favorite when I need to check more than just a single page.

seo tools

Submit a request or register as a source so that you can generate backlinks while also getting additional expert perspectives for your content. One great way to increase your own backlinks is by building connections and giving out backlinks. And vice versa, you can use HARO to become a source in your right, building valuable backlinks to your website. WordStream’s free keyword tool is another optionWordStream’s Free Keyword Tool  that can help you discover relevant keywords and keyword phrases for your SEO strategies. Enter a keyword or even a competitor’s website to find keyword ideas.

Our 100% free SEO tools to find your website SEO status or issues. Use our all tools and diagnosis SEO health of your website and fix those to get best search engine ranking. Features include exploring search interest over time, comparing multiple search terms, and seeing geographic trends in searches. You can track how interest in a topic changes in real-time or over longer periods.

seo tools

Best SEO Tools & Software

  • Additional costs apply for white-label tools ($40/month), extra rank queries, and additional scans.
  • It can be difficult to fully master – which is why we recommend you try one of the following tools.
  • It also excels at backlink analysis, helping you discover link building opportunities by showing who links to your competitors and where your content could earn links.

They streamline collaboration between SEO professionals, content writers, and developers by providing centralized insights. It only shows data for your own site, so it’s not helpful for competitor research or keyword discovery beyond what you’re already ranking for. It also lacks backlink data and in-depth content optimization features. Historical data is limited to the past 16 months, and the interface can be a bit confusing for users who aren’t familiar with SEO terms. Local, mobile, social and global SEO tools are also available. We provide simple, professional-quality SEO analysis and critical SEO SEO Anomaly monitoring for websites.

seo tools

seo tools

Unlike some Surfer SEO alternatives that emphasize content creation, Copywritely concentrates on content quality assessment and improvement. It scans your existing content for issues like duplicate content, poor readability, keyword stuffing, and grammar problems—and then provides specific recommendations to fix them. The platform allows you to analyze up to 10,000 words, giving you plenty of room for comprehensive content evaluation. Backlinks are an influential ranking factor for search engines. But you don’t just need more of them, you need more high-quality backlinks. SEO PowerSuite’s Free Backlink Checker helps you keep track of the backlinks on your site.